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Unlock the potential of your brand !
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About us
Our added value rests on 4 key assets :
1. Our deep understanding of how brands work
2. Our constant monitoring of consumer market movements and trends
3. Our close ties with manufacturers and distributors
4. Our highly effective tools and processes offering our clients a controlled and profitable management of their brand extension programmes
Brand Energy is an agency specialised in brand extensions and licensing.
We help companies find and develop new revenue streams by leveraging their intellectual property into new product categories, services or distribution channels that extend beyond their current business activity and know-how.
Our solutions can take the form of different business models : strategic partnerships, licensing contracts, distribution agreements...
The scope of our reach and experience is international.
Services
Experts
With Brand Energy get direct access to highly qualified marketing and licensing experts trained in some of the top multinational consumer goods ans licensing companies (Disney Consumer Products, Global Brands Group, Mondelez, Unilever, Lagardère...).
Alexandre Ardant
Founder Brand Energy
Brand management
market builder
"The Strategizer"
With more than 25 years experience in international companies (Mondelez, Disney Consumer Products, or The Licensing Company...), Alex has developed dual expertise in Brand Management and Licensing. His understanding of the strategic risks and opportunities involved in brand diversification is invaluable in helping brand owners develop coherent and profitable extension programmes while staying in command of their brands. Amongst others, Alex has provided guidance to major French brands such as Zodiac, Roland Garros or Moulin Rouge in the development of their brand extension licensing programmes.
Benoit Roque
Co-founder
Licensing and retail development
"The connector"
Benoît is a highly experienced and highly qualified corporate and entertainment brand licensing professional. For 6 years he managed the licensing branch of Global Brands Group (CAA-GBG) in France, the world's leading licensing agency. Benoît has successfully launched licensing programs for corporate brands such as Michelin, Jeep, Kodak, Coca-Cola or Orangina, and for productions from studios such as 20th Century Fox, Lucas Films or Netflix. He is highly connected with manufacturers, distributors, and retailers throughout France and Europe.
Emmanuelle Laloux
senior consultant
Marketing studies
Innovation
"The consumer's voice"
Emmanuelle is an experienced expert in qualitative and quantitative market research. She brings brands the consumer perspective they need to identify the levers they can activate to establish their legitimacy in new product or service categories. Emmanuelle also provides guidance on strategic planning questions and is a fantastic innovation workshops moderator. Her prior experience in market research institutes and with major consumer goods firms (Mondelez, Unilever) is a valuable addition to Brand Energy's scope of competencies. Her expertise extends to a wide spectrum of sectors including food, and beverages, banking, publishing, fashion, and childcare
Our clients
GOURMET BRAND, INTERGENERATIONAL,
100% FRENCH
Yves
CAMDEBORDE
Simply exquisite!
COMFORT IN MOTION !
Taking care of men for 70 years!
Underwear | Casual wear | Accessories
Revlon licensing by Brand Energy as associate partner of MDR Brand Management
Elizabeth Ardan licensing by Brand Energy as associate partner of MDR Brand Management
Our references
Contact us
Here are some examples of the brands our experts have accompanied in the scope of their career or as part of their work at Brand Energy.
Creation of a brand extension platform for Zodiac Marine and Pool's licensing programme. Negotiation and implementation of licensing agreements.
Development of an international brand extension platform.
Identification of partners in particular for Japanese market.
Evaluation of brand extension potential beyond historical categories and licensee partnerships. Brand extension platform. Brazil and China market survey and potential licensee partner identification.
Development of a brand extension platform. Business potential evaluation, identification and introduction to potential partners.
Development of B2C activity for a French laboratory specialized in vegetal-based detergents. Opportunity analysis, creation and launch of a new brand of natural consumer-focused homecare products.
Rebranding and repositioning of the fruit and vegetable offer of France's n°1 supermarket supplier of condiments.
Other brands that our experts have accompanied : Michelin, Jeep, CocaCola ,
Fromagerie Bel, Cillit Bang, Aïcha, Perrier, Cosmopolitan, Gulli...
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